‘Marketing information for this decade is in flux.’
This statement is from an article re-posted by a blogger, Nicholas Rossis, titled “How To Market Your Book In 2020.”
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It describes the changing landscape of book advancement from aggressively promoting immediate upcoming book launches that morph into promoting year-round book presentations.
The changing mindset of book promotions reflects that readers, whether by turning pages or placing an earbud in their ear, want to be offered quality, not quantity information.
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Social media platforms share and collect a variety of information through search engines yet personalization remains the key. People want to have a conversation, even if it’s only with an interactive chatbot, and not simply be talked to.
Networking and media remain the backbone of book marketing in reaching the listening and reading audience.
This information offers an exact guideline for MARKETING OURSELVES IN 2020.
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Our landscape, our body and mind, are constantly changing so to maintain a strong physical being and a sharp, cognitive environment we may want to step up the tick-tock, tick-tock that we repeatedly hear clicking in our head each day. Tick-tocks are little snippets of incoming information that tell us how to eat well and what type of exercise we should really be doing and how often we may want to do it.
(Tick-tock, tick-tock – take that short hike, little less sitting on the couch… .)
Exercising for 15 minutes on a regular basis may be better than exercising once for an hour and never again. Promote ourselves year-round.
Using the internet to locate websites that promote healthy lifestyles and good food picks will widen choices and promote an exciting array of recipes and particular exercise routines.
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Let’s put these ideas in our backpacks as we head out the door to take that short hike.
